THE DAWN OF A NEW ERA

The introduction of the brand-new BMW 8 Series Coupé and Convertible marks the return of the famous 8 Series badge to the BMW model range after nearly 20 years: Simply referred to as “The 8”.

“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW. The new BMW 8 Series Coupé demonstrates that razor-sharp dynamics and modern luxury can go hand-in-hand.”

Harald Krüger

Chairman of the Board of Management BMW AG.

THE RETURN OF AN ICON

“….it is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it’s a slice of pure automotive fascination.”

Adrian Van Hooydonk

Senior Vice President BMW Group Design.

 

LUXURY AND PERFORMANCE

The development of the BMW 8 Series has been incredibly focused with a determined ambition to achieve the optimum driving dynamics and agility of a sports car but with the supreme comfort and refinement of a luxury coupe.  The 8 is a halo model in its most exciting form through outstanding design, visionary intelligence and maximum driving pleasure.

 

Model Range:  840d xDrive

Aesthetic Appeal:

• 20" M Light alloy wheels
• BMW Icon Adaptive LED headlights
• M Sport design package
• M Sport rear spoiler (Coupé only)
• M Sport braking system
• Metallic paint finish

 

Comfort & Refinement:

• Multifunctional Sport Seats
• Extended Merino leather upholstery
• Integrated Air Collar (Convertible only)
• Leather instrument panel
• Front seat heating
• Climate Comfort Windscreen
• Dynamic Ambient Lighting
• Comfort Access
• Automatic Tailgate
• Folding exterior mirrors
• Through-load system

Performance & Technology:

• xDrive intelligent all-wheel drive system
• Dynamic Damper Control
• Integral Active Steering
• BMW Carbon Core lightweight engineering
• BMW Display Key
• Parking Assistant
• harman kardon loudspeaker system
• BMW Live Cockpit Professional (new option code 6U3)
• BMW Head-up Display
• Gesture Control
• Connected Package Professional (6C4)
• Enhanced Bluetooth® with wireless charging
• Wi-Fi hotspot

 

Model Range:  M850i xDrive

The M850i xDrive embodies the performance characteristics of the new 8 Series in a particularly intensive manner.

A completely redeveloped V8 engine, state-of-the-art four-wheel drive technology, M Sport Differential, Integral Active Steering and optional Adaptive M Suspension achieves a harmonious interaction between drive and suspension whilst offering a handling spectrum that encompasses racing performance and long-distance ride comfort.

The uprated mechanical and engineering enhancements achieve prolific performance with 0-62mph in 3.7 seconds (Coupé). In addition, the M850i xDrive boasts increased aesthetic appeal through distinctive M Performance elements.

 

“The new BMW 8 Series presents dynamics and luxury in its most exciting form. An expressive form language combined with bespoke materials and supreme craftsmanship in every detail make the BMW 8 Series the most luxurious sports car in the BMW portfolio. A striking statement with a passionate, charismatic personality.”

Adrian Van Hooydonk

Senior Vice President BMW Group Design.

 

SPORTING ELEGANCE - EXTERIOR DESIGN 

Crouched low, the BMW 8 Series has a powerful presence on the road.

The precise lines and tense, muscular surfaces express its dynamic capabilities whilst the stance and silhouette suggest the car is surging forward even when it is stationary.

The rear design focuses on maximizing width with an emphasis on sharp, sculpted areas.

REFINED LUXURY - INTERIOR DESIGN 

The BMW 8 Series is a true sports car but the interior presents a highly refined cabin offering supreme comfort, style and space. In contrast to the width-inducing, sharp lines of the exterior, the interior of The 8 deliberately focuses its attention on length. All lines point lengthways, automatically directing the driver’s gaze forward towards the road, thus emphasizing the focus on a highly engaging drive.

 

PILLARS OF STRENGTH

The 8 offers owners the unique combination of incredible BMW driving dynamics, luxurious craftsmanship and the comfort for everyday usability.

1) Outstanding Sporting Design

• An authentic sports car character with outstanding design.

• The surfaces and body panels free flow creating a sense of light reflection and manage to balance an aggressive yet elegant appearance.

• The interior deliberately focuses its attention on length to create a sense of space and freedom - surfaces & lines all gravitate forward, underscoring the dynamic driving experience.

2) Uncompromising Performance & Dynamics.

• With development of the production 8 Series in parallel to the BMW M8 GTE, The 8 truly has a racing pedigree in its DNA. It embodies the pinnacle of BMW driving dynamics.

• All models employ BMW xDrive, variable damper control (VDC), Integral Active Steering and a lightweight Carbon Core for optimised handling.

• A newly developed M Sport exhaust system with selectable exhaust sound strikes the perfect balance between performance and emotion (M850i xDrive only).

3) Luxurious Product Substance

• The finest quality Extended Merino Leather upholstery and textured trim finishes combine with state of the art in-car technology to offer drivers and passengers a special sense of technological refinement.

• The leather instrument panel, Dynamic Ambient Lighting and optional Alcantara headlining further add to the indulgent interior cabin.

• Furthermore owners can select from luxurious options including the new CraftedClarity Glass finish for controls and bi-colour Merino leather upholstery.

4) Visionary Technology and Intelligence

• The latest generation iD7 system is our most advanced digital infotainment, navigation and multimedia system ever, delivering the right content at the right time via the 12.3” display that is optimised for a multitude of input methods including touch, voice, iDrive and gesture.

• The new navigation and multimedia system offers enhanced levels of intelligence including more detailed spoken instructions that references land marks and points of interest for accurate navigation guidance.

• The 8 offers the full range of cutting-edge BMW Driver Assistance Systems together with the latest ConnectedDrive Digital Services for intelligent connectivity and safety.

5) Exceptional Level of Standard Specification

• Unique M Sport and M Performance only offer.

• Standard features that include 20" alloy wheels, BMW Icon Adaptive LED headlights, Extended Merino leather upholstery, harmon kardon loudspeaker system, BMW Display Key and the completely new generation of digital interfaces appropriately position The 8 as the halo model in the BMW range.

Key Data:

Length: 4.85m

Width: 1.90m

Height: 1.34m

Max. headroom: 99cm

Weight (EC): 2,030 – 2,090 kg

Weight distribution: Near 50:50

840d: 320hp / 680 Nm / 3.0l straight 6 / 4.9s / 155mph

M850i: 530hp / 750 Nm / 4.4l V8 / 3.7s / 155mph

Fuel tank: 68l

Suspension: Double wishbone front / 5-link rear axle

 

Standard Equipment:

 

Feature	840d xDrive	M850i xDrive
xDrive all-wheel-drive	Yes	Yes
Dynamic Damper Control	Yes	Yes
M Sport Differential	Optional	Yes
Integral Active Steering	Yes	Yes
Automatic tailgate	Yes	Yes
20’’ M Sport alloy wheels	Yes	Yes
M Sport brakes	Yes – 18’’	Yes – 19’’
M Sport package	Yes	Yes
Multifunctional sport seats	Yes	Yes
Extended Merino leather	Yes	Yes
Through loading system	Yes	Yes
Leather instrument panel	Yes	Yes
Ambient lighting	Yes	Yes
Folding wing mirrors	Yes	Yes
6U3 BMW Live Cockpit Professional	Yes	Yes
Metallic paint	Yes	Yes
258 Runflat tyres	Yes	Optional
High performance tyres	Optional	Yes
322 Comfort Access	Yes	Yes
358 Climate Comfort windscreen	Yes	Yes
3DS Display key	Yes	Yes
494 Front seat heating	Yes	Yes
552 Adaptive LED headlights	Yes	Yes
5AC High-beam Assist	Yes	Yes
5DM Parking Assistant	Yes	Yes
6C4 Digital Professional	Yes	Yes
654 DAB radio	Yes	Yes
688 harman/kardon loudspeakers	Yes	Yes
6NW Ext. Bluetooth® & wireless charging	Yes	Yes
6WD Wi-Fi hotspot	Yes	Yes
754 M Sport rear spoiler	Yes	Yes